When is Too Much E-Marketing Too Much?!

E-marketing. Frequency. Keeping customers happy. Increasing revenue from e-mail sales pitches in the ever-changing world of CAN-SPAM compliance and regulation mandates. Sound familiar? If you are an e-marketing manager or director, these are just a few of the pressures you face nowadays with the rising occurance of technology and stronger online business models.

But where do you draw the line with e-marketing frequency? This is an issue I face daily as a marketing leader. And that same issue has been the topic of debate for quite some time now. This article, posted by DMNews offers some insight on how to best plan your e-marketing campaigns, based on a per month timetable: http://www.dmnews.com/cms/dm-news/e-mail-marketing/42090.html

To make a long story short, if you are finding your unsubscribe rates are starting to increase substantially, it's time to cut down on your e-marketing frequency (or rethink your marketing strategy by countering "sales pitches" with "editorial pitches," as the article suggests). However, the underlying key is to catch potential unsubsribers before they start jumping ship. And nobody wants to throw the life preservers after business is on the chopping block.