Mickey Mouse Stops Obesity in Kids

Have you noticed how many junk food commercials market crappy, unhealthy snacks to today's youth? Hello?!? It seems every channel you turn on these days is advertising some spin-off on already junky food. Take for instance, the new Kellogg's Cocoa Krispies "cereal straws". Can kids not just eat Cocoa Krispies for breakfast nowadays? Now kids need to have the convenience of fattening up what would have been a healthy glass of milk?

Well, this just in... It's Mighty Mouse, I mean... Mickey Mouse... to the rescue! And Mickey Mouse (a.k.a, the marketing unit at Walt Disney Co.) is prepared to fight the phenomenon of chunky children!

Today, Disney Consumer Products announced the launch of a new line of products called "Disney Garden", to be sold in the produce aisle of stores nationwide including Kroger, Winn Dixie, Albertsons, and Price Shopper. The product comes out in response to Disney's quest to curb the marketing of junk food to young children, and consequently, curb the obesity rates in the US youth.

Through the appeal of its theme park characters, Disney Garden will put out products like Mickey-shaped snack trays with combinations of celery, peanut butter and raisins or apples, cheese and crackers and others.... And what about those teriyaki sugar snap peas, honey orange carrot coins, cheesy broccoli bites and miniature apples, peaches, pears, plums and oranges?

Needless to say, smart move at pleasing parents and working on some active solutions in today's growing obesity problem in young children. This is a perfect example of a win-win marketing plan. Nice work, Mickey.