How Video Can Promote Your Business: Bronto Software Case Study

Attention, camera shy! Check out this video footage used by Bronto Software to recruit new employees AND (in my opinion anyway) promote its business: http://bronto.com/company/careers/

Talk about a dual effort at its finest. There's nothing better than hearing from a company's staff members about the benefits of working for a company you're interested in dedicating a significant portion of your life to.

Think about it. If more companies put together clips like Bronto's to communicate the fact that 1) not only are they a profitable organization, but 2) very people-oriented, how many new customers might they gain?

As a marketing team leader, I actually work closely with Bronto Software. Although their primary order of business is to provide my company with e-marketing solutions, they also weigh heavily the importance of a friendly customer service team. I think this reflects in the level of respect the staff has for one another's professional AND personal lives. After all, happy people at work make happy customers. It's not a difficult concept to grasp! Needless to say, Bronto wasn't awarded "Best Place to Work" by the Triangle Business Journal for nothing!

In addition to their video footage, Bronto also provides photo coverage of staff trips which feature rendezvous' with its company mascot, "Bronto the dinosaur." http://bronto.com/company/photos/.

I might also add that they distribute a blow-up version of their prehistoric mascot to new customers... another clever marketing tactic. I rather get a chuckle anytime I see my plastic friend staring at me over my cubicle walls.

The main lesson to be gained from all this: It's okay to be human, even if your industry is considered "dry" by nature. If you've ever read the book "Fish", you'll see what I mean. (By the way, I recommend this book to anyone looking to transform their work experience and boost morale... a definite must-read!).

In closing, Bronto Software has made itself a fun place to work -- and consequently, a fun place to do business with thanks to some clever branding strategies.

But bottom line is that even if you do business with a dinosaur, it pays to be human!