Watch this video clip of Discovery Health's new cooking show and tell me Sam Zien and the show's creators didn't produce an entertaining and innovative new series:
And if you don't have time to watch this clip, why do I think Sam Zien's show rocks?
Well, for starters, Sam Zien has managed to appeal to me, someone who doesn't cook... like... ever. And Sam Zien has turned me into an avid fan.
How does Sam accomplish all this with a frickin' cooking show, you ask?
1) By making me laugh. Sam has taken programming that is typically blahh to me (e.g., cooking shows) and turned it into something highly amusing through his quirky behavior and euphemisms.
2) By making cooking extremely easy. Seriously. Sam Zien's ingredients are mainly store-bought, yet they have the appeal of a gourmet meal. (Tested and tried by none other than myself, I might add.)
3) By making meals for 4 or more extremely cheap. What about the "Ramen Noodle Chow Mein" he makes in the video above? If I had known about this recipe in college, I would have been the most popular coed around.
4) By doing the cooking show in his real-life home kitchen... with distractions like his dog, wife and son and even a rabbit on the counter. Sam does his show in his 'natural habitat'. Therefore, Sam is "real". And I like real. Who doesn't?
It's as simple as that. If you think about it, what does the general public look for, whether you are offering a new service, product or in this case, a television show: amusing, easy, inexpensive and sincere.
Sam has managed to capture all the main "marketing ingredients" and cook up a great new show.
Before I sign off, I'll recommend one of my favorite recipes... grilled up 2 weekends ago for a UNC football game. Check it out and enjoy: Lamb (with no bun) burgers
3 comments:
Steph - thanks for such a cool blog entry. You totally get the show, and I love that.
Sam
Sam is the man. Now he just needs to start his cooking classes again!
My husband just introduced me to the Sam the Cooking Guy Show and we are both hooked. He now wants a wok pan just like Sam's favorite - he's got two of them) Where can I get my hands on one?
I think he said it was made out of steel?
Thanks for the help!
P.S. We love it when Sam tries his dish when it's too hot. That cracks us up every time. Very funny stuff and super great, easy peasy recipes for working stiffs like us. Also, love the very well-behaved dogs. They are too cute.
Kathy
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