Do you know what a whoopie pie is? Chances are, if you're anything like my southern friends, you'll ask me, "Do you mean, a moonpie?"
Because I'm originally from Maine, I thought I'd dedicate this post to the creators of the "Wicked Whoopie": http://www.wickedwhoopies.com/
First of all, Isamax Snacks (named after the creator's two children, Isabella and Maxx), took a native Maine treat and turned it into something fun (and I dare say educational) for all 50 states. The whoopie pie, traditionally known to look like this:
...Was turned into a festival of colors and flavors:
Talk about a wicked good idea.
My mom was the one who informed me of the creators of the "wicked whoopie" after watching FoodNetwork one day. She said, "Why didn't I think of this?!?" Good question, mom.
So I'll leave you with a thought (or maybe even a potential new market). Is there a food specific to your state that you could diversify globally? Because that may be the next 'wicked good' thing.
Saturday, September 22, 2007
Makin' Whoopie... Pies
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4 comments:
MMMMMMM I LOVE THE CHOCOLATE CHIP ONES!! SO yummy and yes, what a wicked good idea! ;)
Before Krispy Kreme came to New York City, it was mostly a regional brand known to us North Carolinians. It was strange to look around and all of a sudden everyone nationwide was waiting by the "Hot Fresh Doughnuts" sign - just as we'd done in college when we drove from Chapel Hill to Raleigh in the middle of the night.
Of course, the company overexpanded and then got caught up in cooking the books for the market analysts, but it was a good run for awhile! And they still make the most delicious doughnuts.
Hi Steph,
Thank you so much for writting a blog about us. You are WICKED! {meaning GREAT!}
Best,
Amy
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