DayBull and NyBull

So here's a random thought I had the other week while I was enjoying my wonderful Red Bull and vodka at a local bar: Brilliantly delicious beverage with smart market sense.

Many of us know that the infamous energy drink, Red Bull, was intended to fuel the average joe working 9-to-5, or provide some pep in your step before going out after a long day, exercising, etc. etc. Since its inception in 1987 when the beverage was first introduced in Europe, Red Bull has done a great job at branding itself in the "daytime" market.

How did Red Bull dominate the night scene? By creating the infamous "red bull and vodka" cocktail, that's how. It's quite ingenius, really. Red Bull distributed free cases of its energy juice to hungover college coeds who needed some incentive to make it to class on time -- and low and behold (parents be proud), the college coeds realized not only did Red Bull keep them alive during class; it also kept their buzz alive deep into the night! Hence, the establishment of Red Bull and vodka (circa. 1997 in the US market).

The next time you go out and enjoy yourself a Red Bull and vodka, now you have something educational to ponder.

...Parents be proud. ;)